How We Served an International Media Company and Won Their Heart

I am Ruby, and I have been working at Wellbeen Printing Industrial for over 11 years.

Wellbeen Printing Industrial is located in Foshan and Guangzhou, China. We operate two production facilities in different regions: one specializing in paperback books and the other focusing mainly on hardcover book printing. Our boss is a kind and supportive person, but he does not speak English, so he entrusted me with full responsibility for managing our international business. He trusts me deeply, which has allowed me to connect with clients around the world and showcase our expertise.

Our story with one of our most valued clients—a major media company in the United States—began in a simple yet challenging way. The company published a procurement request online, seeking a reliable printing partner for their publications. I responded promptly with a detailed proposal, highlighting our capabilities, production facilities, and years of experience in the book printing industry.

At first, I did not receive a reply. Days turned into a week, and still no response came. Instead of giving up, I decided to leverage my expertise and persistence. I sent follow-up emails, each one carefully crafted to demonstrate our technical knowledge, quality control procedures, and commitment to deadlines. I included examples of our previous work, production samples, and testimonials from other international clients to show that Wellbeen Printing Industrial was not just a factory, but a trusted partner.

Finally, after multiple attempts, I received a reply. The client placed their first order: 1,000 copies of a magazine. It was a modest order, but it was an opportunity for us to prove our capabilities. We dedicated ourselves to ensuring that every step—from printing to binding, packaging, and shipping—met the highest standards. When the client received their order, they were impressed not only by the quality of the printing but also by our professional service and attention to detail.

Encouraged by this positive experience, the client placed a second order of 1,000 copies. Again, we delivered flawlessly. These two relatively small orders were the foundation of a relationship built on trust and excellence. The client now had full confidence in our ability to meet their needs, regardless of order size.

From that point on, our partnership grew steadily. Each month, the client began placing larger orders, sometimes exceeding 10,000 magazines per month. We worked closely with their team to ensure smooth communication, timely deliveries, and consistently high-quality products. Over the past four years, we have maintained this relationship, becoming their trusted printing partner and a part of their supply chain.

Looking back, I realize that what made this relationship successful was a combination of persistence, technical expertise, and genuine care for the client’s needs. Responding to an online request is just the first step; following up with informed, professional, and personalized communication is what turns a potential client into a long-term partner.

Today, this U.S.-based media company continues to place monthly orders with Wellbeen Printing Industrial. Their satisfaction drives us to keep improving and innovating, and it is a constant reminder that quality, dedication, and persistence always pay off in the world of international business.

If you are looking for a printing partner who values quality, reliability, and long-term relationships, Wellbeen Printing Industrial is ready to serve. We don’t just print books—we help businesses make an impact.

 

 

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